Competition in the kitchen and bath industry is stiff, so having a kitchen and bath marketing plan is vital to gain a competitive advantage. A better marketing strategy is needed if you want to remain top of mind for homeowners, designers, and contractors. This blog will show you some effective kitchen and bath marketing ideas to increase brand awareness and sales.
Make Your Company Easy to Find Online with SEO
Have you ever visited a business website only to find a static page with a phone number, slow response, or worse, page errors? You likely moved on immediately, thinking they must not be a very professional business if they don't care how they present themselves to consumers.
The importance of having a professional website cannot be overstated. Your website is a customer’s first impression of your company. It’s also your online showroom and an invitation to connect with potential customers. Ignite their curiosity and convince them that you are a trustworthy company they should want to do business with. However, that requires making it easy for them to find you in the first place.
Search engine optimization, or SEO, is fine-tuning your site to make it rank higher on search engines like Google. It is not a quick fix but is a critical step in a long-term strategy to ensure that your target customers see you quickly and easily when looking for kitchen and bath companies in their area on Google or other search engines.
Use Pay-Per-Click Advertising (PPC)
Another method of driving traffic to your site is using PPC ads, which drive traffic to your website, increase brand awareness, and boost sales. Pay-per-click ads are a cost-effective way to market your business, as you pay only when the ad is clicked. When you consider the cost of the ad versus the potential sale, the ROI can be significant. They also make it easy to analyze your ad performance based on how many clicks you get and how many convert to sales.
There are many types of PPC ads. Google AdWords and Bing Ads provide results when consumers search for keywords. Text, image, or banner ads are examples of targeted display ads on websites that link back to your site, and retargeting ads show up based on individuals' prior online behavior. For instance, if a consumer searches for the latest bathroom or kitchen trends, tips for updating a bathroom, or new kitchen appliances, those customers may consider a remodel and would be presented with your PPC ad.
Reach Your Local Target Audience with Radio Ads
Radio ads are among the most impactful when considering kitchen and bath marketing ideas to reach a broad local audience. Radio improves brand awareness, as listeners have multiple opportunities to hear your message. Thousands of people listen in the car, at work, at the gym, while running or walking, or at home.
If you are concerned that radio isn't as effective as it used to be, consider these statistics:
- Radio garners 13 times larger audience share than ad-supported Pandora and 19 times larger than ad-supported Spotify
- Radio represents 40% of listening time for adults aged 18 and over.
- Of all the ad-supported audio platforms, radio garners 76% of the daily audio time spent by listeners
Engage with a Social Media Presence
Almost everyone is on social media, including your target audience! Social media provides an excellent way to engage your ideal customers. You can post content that increases engagement, such as before and after photos, videos, live streaming, and FAQs. Reviews and testimonials are another way to display social proof.
Social media lets you reach your audience when and where they spend their time. It takes kitchen and bath marketing to another level when you can easily show your work, engage with current and previous customers, and give additional resources to help prospective customers decide. You can provide links to your website and post blog entries to demonstrate your industry expertise and leadership.
Improve Your Kitchen and Bath Marketing Strategy with Mid-West Family
At Mid-West Family, we know how to optimize your marketing strategy for greater brand awareness, increased sales, and higher return on investment. Whether SEO, paid search ads, social media, or radio, we have the experience, expertise, and resources to take your business to the next level. Contact us today to find out how to achieve a competitive advantage and grow your business quickly and sustainably.
