Landscaping businesses are often seasonal and face competition, so year-round marketing strategies must be consistently pulling in leads to ensure steady sales and new business.
Identify Your Target Audience
A target audience is a specific group of consumers most likely to be interested in your services. This is the group of people you should focus on when crafting landscape business marketing strategies.
Marketing is about delivering the right message to the right people at the right time. Identifying your target audience allows you to focus your resources on prospects most likely to purchase your services.
Target audiences share similar demographic traits and characteristics, including age, gender, location, education, socioeconomic status, and more. To identify your audience, you'll need to conduct in-depth research on demographics, where to find them, location, what they need, budget, etc.
Define Your Goals
You need clear goals before you can execute your lawncare business marketing strategy. What does your business want to accomplish? Perhaps you want to generate more leads or increase traffic to your website or social media pages.
Either way, end goals must be in mind before executing a strategy. Without clear goals and objectives, you won't know how to measure the impact or value of your marketing efforts. The strategy's tactics must align with its goals to support your business.
Ensure Marketing Is Year-Round
Landscaping and lawn care is seasonal, but marketing isn’t! There are always reasons to advertise your landscaping business throughout the year. For landscapers, business can be feast or famine; we want to avoid this.
Beating the feast or famine cycle in seasonal industries such as landscaping is key to growth and sustainability. How can landscaping businesses break free? You can apply certain strategies to keep the workflow steady and consistent.
Many landscaping businesses stay stuck in this cycle for years because they stop marketing their business when they are in feast mode. Marketing should be consistent all year to keep from feast or famine cycles.
5 Marketing Strategies for Landscapers
Successful landscaping businesses have exceptional marketing strategies. These proven marketing strategies for landscapers will help your business reach new clients, grow your market, and increase revenue.
1. Pay-Per-Click Ads
A robust online presence will give your landscaping business an edge over your competitors. However, building an online presence is not something that happens overnight. You can leverage pay-per-click (PPC) advertising to get instant traction on your website.
Where many digital campaigns can take months to see results, PPC brings you virtually instant results. With a good PPC strategy, you can soon have highly targeted ads placed right at the top of the first page of the search results. If someone types "interior remodeling," your business will pop up.
2. Social Media
Contractors should have a clear social media presence and strategy. Build and keep your audience engaged through consistent, quality posting. You can use platforms such as Facebook, Instagram, and TikTok to reach people in your area and generate leads.
Instagram is a visual platform, and beautiful before and after photos will catch the eye of someone scrolling through their feed. Facebook is great for obtaining feedback from existing customers, which you can use as an opportunity to sell to new customers.
You can use TikTok to create FAQs, tutorials, project progress, and other types of content that get your audience involved while promoting your brand.
3. Radio
Radio ads are ideal for local businesses as they reach your target audience within a specific location. Radio listeners are a loyal audience who prefer and tend to favor companies that advertise on their radio station.
Radio boasts a massive reach, so you can be sure your message is being heard. Radio isn't just for the car either! With streaming radio, people listen to it almost everywhere.
4. Event Marketing
Live events are a great way to introduce your brand to a local audience. You can sponsor an event or get a live mention. Events are a great way to increase brand awareness and build relationships. If you attend the event, you can mingle, share business cards, etc.
5. Email Marketing
Your prospects can forget about your business if you don't keep in touch. Email marketing is a great way to stay top of mind. Regularly reach leads via email to share services, reviews, content, etc.
On your website, offer something of value in exchange for a subscription. This is a great way to capture lead contact information. Keep customers engaged until they need you.
Landscaping Marketing with Mid-West Family Springfield
As a landscaping business, marketing your services is essential to acquiring new customers and growing your business. At Mid-West Family Springfield MO, we help small and local businesses like yours reach more people. Do you need help implementing these strategies to bring more leads into your sales funnel?
Mid-West Family can help you build a multi-channel marketing strategy that makes your landscaping business more visible, trusted, and likely to be booked by local customers.
