5 Home Improvement Lead Generation Tips You Need to Know

If you're operating a home improvement company, odds are you're always looking for ways to improve your lead generation process. After all, finding new customers is what's kept your business healthy in the past and what will keep it thriving in the future. 

How can you successfully boost the effectiveness of your home improvement lead generation strategy? Here are five helpful tips from our Mid-West Family Springfield, Missouri experts that will get you on the right path. 

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1. Know Your Target Audience

One of the first and most important steps you have to take is finding out which people are most interested in — or most in need of — your services. This process is known as identifying a target audience (in other words, the group of people most likely to contain your future customers). As you can imagine, no matter how good your marketing is, it's not going to make a lot of headway with people who aren't interested in the first place: which is why this first step is so important. 

How can you figure out who your target audience is? First of all, you can look at your past customers.  

Ask yourself a series of questions, such as: 

  • Were most of them younger or older? 
  • Which gender were they? 
  • Were they middle-class or affluent? 
  • How did they first find your company? 
  • Which online platforms do they use? 

Next, try to put yourself in your ideal customer's shoes. When researching home improvement companies, consider your needs, interests, and concerns. Create a "customer avatar" or "buyer's persona" to make your ideal customer's profile seem more personalized. Once you know who to target, the following tips will be much more effective. 

2. Be as Visible Online as Possible

Modern consumers use the internet for virtually everything — including research of home improvement companies. Therefore, you must put your business in the best possible position to get found online by your target customers. 

What do you need to do? 

  • First of all, you need to have a website. 
  • Second, you should do what you can to boost your website's visibility through SEO. (SEO stands for "Search Engine Optimization" and involves optimizing your web pages to rank them higher on Google and other search engines.) 
  • Third, you should use online business directories like Google My Business, Yelp, etc., to attract local consumers searching for home improvement companies in your area. 
  • Fourth, do everything in your power to get good reviews from previous customers. If people look you up online and see primarily negative reviews — or even a lack of reviews, period — they're not going to trust your business. Get customer reviews and even testimonials to enhance your company's credibility. 

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3. Take Advantage of Social Media

Besides your official website, staying active on your business's social media accounts is important. Each social media platform can attract customers to your business in a unique way. 

Take Facebook, Instagram, and TikTok as a few examples. Facebook is an excellent platform for gathering customer reviews and generating conversations. Instagram is very visual and offers great before-and-after photo opportunities for past projects. TikTok can be used for FAQs, tutorials, videos of a project's progress, and so forth. 

The point is, don't neglect social media as a key avenue for generating leads. 

4. Reach Devoted Listeners Via Radio Ads

According to one study, radio reaches about 82.5% of American adults per week. You can tap into a slice of this broad reach by investing in local radio ads, online radio, and podcasts. If you do, thousands of people could potentially hear your message, whether on their daily commute to or from work, on their morning jog, or doing chores around the house. 

5. Use Email Marketing to Nurture Leads

Once consumers know about your business, you don't want them to forget about it. Email marketing is a great way to accomplish this goal. You can reach leads via email to share updates about the services you offer, ask for a review or referral, or provide content that they'll find valuable.  

How can you build your email contact list? On your website, simply exchange something of value for a visitor's email address (such as an eBook on choosing the right hardwood flooring for your home). Once you have the prospect's contact info, keep them engaged with your business until they need you. Then, when they do, you can expect them to reach out! 

Partner with Mid-West Family to Implement These 5 Tips 

As a contractor, we know you're busy and don't have time to commit to a home improvement marketing strategy (no matter how much you'd like to). The good news is, you don't have to go it alone! Our team of professionals at Mid-West Family have both the expertise and the experience to help you achieve your business goals. We can find the right marketing solutions for your home improvement company and implement them quickly and efficiently. 

Reach out today to learn why a full-service, multi-channel media partnership may be precisely what your business needs! 

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