5 Popular Marketing Trends for 2023

Adding another channel to the mix is never a bad idea, so when considering marketing trends, add the ones that will expand your reach, improve brand awareness, and give you a competitive edge. 

If you want to amplify your marketing efforts and do not know what to include in your current strategy, adopt some 2023 marketing trends to accommodate current buyer behaviors. 

Reports show that 93 percent of marketers worldwide use influencer marketing to enhance brand visibility and increase revenues. Of all the marketers using the strategy, 9 out of 10 claim it effectively builds brand credibility and grows sales.  

Therefore, if your business is yet to adopt influencer marketing, 2023 is the year to do so. In this strategy, brands use individuals with loyal followings on Facebook, Twitter, Instagram, LinkedIn, Tik Tok, radio, and other social platforms to endorse their products to followers.  

Influencer marketing is highly effective because followers trust their favorite creators and personalities. As a result, the followers will likely try out your product once it gets an endorsement from an influencer they follow. 

With 80 percent of consumers preferring short videos, video content is one of the 2023 marketing trends that companies cannot ignore. Already, 88 percent of forward-looking businesses have a dedicated team of marketers specializing in creating video content. 

Why is video-based content getting such tremendous traction? Customers find it easier to consume video content.  

While any video can deliver the desired impact, short, compelling videos do better. That is because people have short attention spans and busy schedules — they cannot watch overly long videos from start to end. 

You can post the video content on your website on Instagram, TikTok, or live stream them. Leading marketing agencies recommend that besides making them short, videos should be captivating enough to give clients a reason to keep watching. 

A positive customer experience is the backbone of successful marketing campaigns. It gives your new and current customers a reason to keep using your product rather than that from a competitor. Loyalty provides maximum value for your marketing strategy. 

Moreover, a positive customer experience fosters word-of-mouth marketing, a free, impactful form of marketing that increases loyalty and improves brand recognition. Word-of-mouth campaigns generate five times more sales than paid ads. 

Though there are several ways to improve customer experience, establishing solid interactions and connections takes the lead. Listen to customer concerns, update them on new products, and make regular follow-ups to know whether they are satisfied. 

Since customers keep in touch with your business through various channels like radio, social media, content marketing, website, and events, ensure you establish a strong presence on all platforms. That way, your business will not leave out some customers during engagement.  

Interactive websites allow users to engage with the content posted on your website. As simple as it sounds, interactivity comes along with several merits. It increases engagement rates, improves search engine rankings, decreases bounce rates, and offers a personalized user experience. 

The interactive sites also improve conversion rates, maximize user experience, and generate valuable customer data. Therefore, if you are still using a static website, replacing it with an interactive one should be among the 2023 marketing trends to adopt. 

How do you make your site more interactive? Add conversational chatbots with interactive content, quizzes, infographics, videos, and assessments to make your site and content more interactive. 

We know this isn’t a trend; it’s mostly just smart marketing! Savvy brands know partnering with a media expert helps them gain a competitive edge against rivals. 

You’ll get more leads, new customers, and increased sales when collaborating with a reputable media partner in 2023 and beyond. 

Let Mid-West Family Strategize Your 2023 Marketing  

Mid-West Family has been at the forefront of helping small to large businesses draft marketing strategies that deliver the desired impact. We use multiple channels like video content, digital marketing, radio, events, digital media, and brand development to enhance your brand's visibility to the right audience. 

Contact us to discover how we can help amplify your 2023 marketing campaign.