Marketing is an ever-changing landscape that requires quick thinking and high flexibility. Staying on top of the marketing trends and optimizing existing tactics can help you outrun the competition and acquire market share.
When reviewing your marketing strategy, you could find loopholes that require immediate closing. Let's take a closer look at key areas where marketing support is crucial.
Clear Marketing Strategy
A marketing strategy is the North Star of your campaign. It should be clear, comprehensive, and, most importantly, achievable. The strategy should include:
- Buyer personas
- Marketing goals
- Metrics and KPIs (key performance indicators)
- Marketing budget
- Marketing channels
- Competitive analysis
- Clear roles of the marketing team or outsourcing plans
A well-defined marketing strategy isn't set in stone. While it's a roadmap for your marketing journey, this strategy should be flexible and ready to accommodate changes.
Radio & OTT/TV Advertising
Many companies make the mistake of focusing solely on digital marketing. While digital strategies yield excellent ROI, they are not always complete. Radio and OTT/TV advertising allow you to reach a wider audience in places where common digital channels (SEO, PPC (Pay Per Click), email marketing) are not available.
With over 80% of people listening to the radio regularly and streaming usage growing exponentially, radio and OTT/TV advertising can reach millions of consumers.
By collaborating with media agencies or radio and OTT/TV marketing professionals, you are expanding your reach and boosting the effectiveness of your marketing campaign. You can track these campaigns through dedicated call tracking numbers or unique URLs to see what impact they are having on brand awareness, lead generation, and customer acquisition.
Digital Marketing Expertise
Creating a strong digital presence is key to increasing brand awareness, boosting credibility, reaching your audience, and retaining customers. Today, 76% of consumers look for a company online before doing any business with it.
By maintaining a robust digital presence, you can drive customers down the sales funnel smoothly while ensuring personalization and satisfaction.
To build a digital presence, you need marketing professionals with expertise in such digital channels as social media marketing, email marketing, search engine optimization, paid search ads, and content marketing. They can optimize your online visibility, keep the target audience engaged, and increase customer lifetime value (LTV).
Content Creation and Management
High-quality content can educate customers, increase brand awareness, build your credibility, and position your business as an industry leader.
Investing in a team or agency that can create valuable content, such as blog posts, articles, videos, infographics, social media posts, eBooks, and newsletters can keep your company on top of its game.
This team should also be responsible for distributing this content, tracking its impact, and continuously improving the content marketing strategy.
Social Media Management
With over 60% of the world's population using social media, this channel can yield tremendous brand awareness, conversion, and retention results. The key to leveraging this resource is knowing how to manage your social media presence, including:
- Creating, posting, and sharing relevant content
- Using targeting options of paid social media ads
- Engaging with followers
- Responding to comments and messages
Comprehensive social media management requires a dedicated team that can analyze relevant metrics and respond with changes in real time.
Data Analytics and Reporting
An effective marketing campaign is a continuous process that requires regular data tracking and analytics. Failing to identify a mistake on time could hurt your marketing budget significantly while offsetting your digital efforts.
To arrange successful analytics and reporting, you need to have access to the right tools. Dedicated professionals can use these instruments to generate reports and provide actionable insight.
Then your decision-makers can use these reports to adjust the marketing strategy and ensure its success over time.
Customer Relationship Management (CRM)
A robust customer relationship management system can help you track customer interactions, manage leads, provide better customer support, gather customer experience insights, and much more.
The most popular CRM systems are:
- HubSpot
- Salesforce
- Pipedrive
- Zendesk
- Mailchimp
- Constant Contact
By implementing a CRM platform and training your team how to use it, you can improve marketing results and obtain new market share.
Collaborative Approach
One of the most effective tips for success in marketing is collaboration. The marketing team needs to foster relationships with other departments, including sales, product development, customer service, and HR.
Such collaboration yields valuable insights, allows better alignment of business and marketing goals, contributes to successful growth strategies, and streamlines customer experience throughout their lifecycle with the company.
Continuous Learning and Adaptation
Since the marketing landscape is changing rapidly, your team should stay on top of the latest trends, customer behaviors, technologies, and competitive actions.
Your marketing team should always be learning, monitoring current trends, analyzing the competition, attending industry events, and more. This can ensure the relevance and effectiveness of your marketing efforts even when economic, industry, and other external factors kick in.
A Strong Support for Your Marketing Strategy
Marketing is an ongoing process that requires continuous adjustments, analytics, and optimization. By investing in the right marketing support and practicing flexibility, you can stay ahead in the current competitive landscape.
Mid-West Family Springfield leverages the latest digital marketing tactics as well as radio and OTT/TV advertising to drive your business forward and keep your campaign fresh. To find out how we can streamline your marketing strategy, please contact our team at any convenient time.
