When starting a new business in Missouri, there are many aspects to consider. You may be busy running and growing your business, leaving marketing an afterthought. However, small businesses in Missouri won't succeed in getting off the ground without a structured and robust marketing plan. At the same time, you may be unsure how to approach your first campaigns.
To help you get the most from your strategy, the following are some helpful tips for marketing a new business.
1. Fail to Plan, Plan to Fail
Before you get into Springfield Missouri advertising, you'll need to know a few key elements. This will help with sufficient planning to get you a good start with your marketing.
First, you'll need to know your ideal customer. What audience are you trying to target? Consider the specific demographics and other traits your audience shares. You'll also need to segment audiences based on the different types of customers you serve.
Also, know your competition. Find out where your competitors stand and how you can differentiate yourself from them.
Additionally, you need to be able to answer questions like:
- What challenges does your business solve?
- How will your offerings improve people's lives?
Taking the time to plan your campaigns will help gear them for long-term success.
2. Build a Website
Your business also needs a solid website to attract and convert prospective customers. Your website will serve as your company's online hub, so it must look and function its best. Consider that 94% of users leave websites simply due to poor design. The content on your website is also critical in customer acquisition. Studies have found that 47% of consumers review three to five pieces of content before ever reaching out to sales reps.
There are many things on a small business website checklist to ensure your website is fully functional and optimized.
These items could include:
- Well-designed logos and headers
- Easy navigation that guides visitors through the site
- Appealing color schemes and layouts
- Critical pages, including product, service, about, and contact pages
- Helpful content that leads to conversions
- A regularly updated blog
3. Launch an Email Marketing Campaign
Another channel you can use to connect with your audience is email. Today, email has nearly 4.3 billion users, which is expected to grow to 4.6 billion by 2025.
Email offers a great way to reach your audiences at every stage of the buyer's journey. You can use email to send a weekly or monthly newsletter to new subscribers who enter the sales funnel. You can also make personalized recommendations for products or services based on expressed interests. Additionally, emails can automatically send reminders to complete purchases when customers abandon shopping carts. Even once people have made a purchase, emails could encourage more orders with recommendations based on order history.
There's no shortage of capabilities with an effective email marketing campaign.
4. Stay Social
As a new business in Missouri, you must do what you can to remain social. This can mean a couple of different things.
Social media for new businesses is critical in helping them stay social. Platforms like Facebook, Twitter, Instagram, and others allow companies to establish a strong connection with followers. You can use social media ads, regular posts, comments, and other interactions to engage audiences. As long as you choose the platforms that appeal to your specific audience, you'll be able to get the results you want with your campaigns.
Another means of social engagement is to get involved in networking and in-person events. You can find out what's happening in the Springfield community and sponsor a local event. Choose an event that applies to your industry and business. You can network and continue to build more connections during these events, along with others, such as conferences and expositions. Doing so will further establish your business.
5. Don't Knock Tradition
Radio is highly effective and as relevant as it's ever been. Radio advertising still offers business owners a reliable and unique way to reach audiences.
How effective are radio ads, exactly? With endorsements from popular radio personalities, they're potentially very effective. With radio, you gain exposure to around 82.5% of adult audiences.
Combined with digital marketing, radio can be even more beneficial to your advertising efforts. For instance, a radio endorsement could encourage people to visit your website and get a discount on your offerings with their first order. Once on your website, people may learn more about your company and offerings. However, they may not make a purchase. If they leave your website, retargeting ads could follow them and keep them aware of your brand. At some point, those visitors may return to become customers.
Bonus: Don't be Afraid to Try New Things
In addition to more traditional forms of advertising, use newer platforms to extend your reach further. Today, many new tactics are growing in popularity. For example, you could try podcast advertising by looking for topics your audience cares about. Radio streaming ads also offer a chance to connect with listeners who don't tune into conventional radio stations.
Connect with a Media Partner to Succeed with Your Marketing
When running a new business, you may be unsure how to approach your marketing. You may ask, "How can I advertise my business on the radio?" You may also be uncertain about your approach to digital or event marketing. For help with this, turn to a media partner like Mid-West Family Springfield MO, to learn about what we can do to help your new business thrive.
