When your market is local, choose a local marketing media partner. At Mid-West Family Springfield MO, we develop in-depth marketing strategies and campaigns that target our clients' unique Springfield-area audiences. Each strategy uses multiple different platforms and channels so you can maximize brand recognition, engagement, and long-term customer relationships.
With us, your fresh marketing strategies will cover these seven essential arms of cohesive marketing and advertising:
Local Broadcast Radio Advertising
Broadcast radio advertising helps you reach both general and niche audiences in a specific geographic radius. 92% of Americans listen to the radio each week. Whether your market is broad swathes of people on their morning commute, country music fans, or sports aficionados listening to morning sports analysis, well-planned radio ads put your brand and unique selling points in their ears.
Radio ads generate brand recognition and familiarity, and we have partnerships with local influencers and community leaders to ensure maximum value for each ad.
Engaging Content Creation
Developing educational or informative content can help position your brand in front of eager audiences. You can have articles that answer frequently asked questions, video tutorials for your products, and social media posts that discuss the features and use cases of what you do.
At Mid-West Family, we help our clients create unique content and effectively market it. Some of the content formats we work in include:
- Blogs
- Podcasts
- Social media
- Email marketing content
- Video
Digital Marketing Strategies
Digital marketing and ads are crucial components in any modern marketing strategy. Through digital marketing, you can reach your audiences where they spend hours of time each week; digital channels also offer superior analytics and metrics so you can refine your campaigns down to the last detail. Mid-West Family will partner with you to improve traffic metrics and power more conversions through online and offline sales.
We can deliver strong digital marketing results because we have locally owned and operated digital networks that focus on each aspect of the funnel. Our team will also find you competitive pricing on digital ad space for national, regional, and local ad options.
Design & Develop Your Brand
Your brand is what sets you apart from other companies in your niche. Whether you operate nationally or exclusively in the Springfield area, there are often lots of competitors that are aiming for business with the same target market. But by designing and developing your brand around your core business mission and your market's needs, you can become far more recognizable and trustworthy.
Mid-West Family will help you develop a robust branding strategy that includes:
- Custom avatars, or detailed representations of your hypothetical customers, that have well-researched details regarding their interests, frequently accessed marketing channels, budget details, and more
- Customer mapping journey, which shows the aggregate path consumers take from initial brand interaction to purchase to ongoing purchases and referrals
- Financial models that show the return on investment for developing strong customer and brand research so your team sees the value
Event Exposure
In-person events are some of the most influential ways to turn consumers into loyal customers. There are several types of events your company can run or participate in. These can include primarily promotional events, such as annual sales or grand openings.
Participating in local and community events can also strengthen your brand's recognizability and make your company a bigger part of the community. In a third strategy, cause marketing, you can partner with a local or national nonprofit organization by sponsoring events, collaborating in donation drives, and other exposure-focused activities. The Mid-West team can help you manage these events for optimal brand exposure and recognition.
Experienced Professionals
Working with experienced professionals can help you streamline your marketing efforts. We have years of experience developing robust marketing strategies that encompass multiple channels and business development strategies that grow alongside your business.
We also have deep connections with the community and in-depth experience creating content that resonates with local and national audiences. We can help guide your company, so each marketing dollar does more work, and you feel more confident about the course of your business.
Giving Back to the Community
Giving back to your community through your marketing efforts is a great approach for engaging with both prospective customers and your employees. You can align your brand with important causes that your markets care about and foster authentic change in your community.
Mid-West Family believes in the importance of giving back, and that is why we help manage and support cause marketing campaigns, community events, and other approaches that foster deep connections with the local area.
Partner With Mid-West Family Springfield MO to Upgrade Your Marketing Strategy
Ready to jumpstart a new chapter in your company's marketing journey? Turn to Mid-West Family for experienced marketing, broadcasting, and advertising support.
Start your journey with an in-depth brand development initiative and learn more about the approaches that will optimize both brand recognition and sales conversions. Contact us today!
