It's a tough world, and it can be hard to keep up with all the developments in advertising and marketing. You might be surprised to know that old-fashioned techniques still work! Combining them with new techniques can transform your business.
Here at Mid-West Family, we have a solid foundation in broadcast radio, which still works, but also an expansive reach into digital media. Our tailor-made marketing services will help your business thrive with the best combination of advertising for you.
Let’s look at how Mid-West Family will use our innovative marketing strategies to grow your business:
Broadcasting Your Business Through Broadcast Radio Advertising
Video never did quite kill the radio star. In any given week, eight-in-ten Americans aged 12 and older listen to terrestrial radio. Radio has the largest audience of any media. Why? Because radio is incredibly convenient. You can listen to it while driving, while working out, or even on the way to school.
This gives radio unparalleled reach combined with local targeting. Radio ads remain one of the best ways to broadcast your business and increase brand awareness. Mid-West Family will help broadcast your ad locally to a wide audience.
Top-Tier Digital Marketing Strategies
Most people look for new products and services online first, even if they then go to a physical store to buy them. Our digital marketing strategies can reach a wide audience, revolutionizing your business by increasing brand visibility and delivering targeted traffic.
All our campaigns are data-driven, and we employ state-of-the-art techniques to personalize content. Personalized content, in turn, helps you gather qualified leads and foster growth. Mid-West Family offers:
- High-quality website design - Your website is your digital storefront and a first impression you cannot afford to neglect. Not only does your website drive conversions but it saves time by answering questions that customers might otherwise call your office with. Websites also break geographical barriers.
- Search engine optimization (SEO) - Gone are the days when this meant stuffing various words into text with little regard for whether it read well. Modern SEO balances ranking with providing valuable information to visitors and customers in a complicated dance that requires a lot of expertise.
- Search engine marketing (SEM) - SEO and SEM are often confused. But SEO is designing content to rank. SEM is using keyword research and then purchasing search engine ads that will push you to the top of the page. Using the two together is magic!
- Targeted and geofence display - If your business has geographical restrictions, such as plumbers or lawyers licensed in a specific state, then you want to target customers that are local. Geofencing targets result to a specific geographical area. It comes into play when, for example, a customer looks for a Chinese restaurant that will deliver to their specific location. Proper targeting and geofencing makes sure your business isn't being marketed to people two hundred miles away.
- OTT and cable television - No, TV ads are not beyond your reach. Advertising on both streaming and cable can help you reach a wide audience, and when properly targeted will help make sure you hit the target audience.
All of these can help any business. Regardless of your location, your industry, and the type of business you run, the right combination of these techniques can help you soar.
Innovative Events and Cause Marketing Campaign
Cause marketing helps you attract your desired customer by resonating with their emotions. People have expectations of companies, these days, and look to support businesses that align with their values. Mid-West Family can help you choose causes that support your values, such as hyperlocal issues, or resonate with your product, such as a dog food company giving to a shelter.
We can also help you establish links to local events and concerts. Sponsorships are not necessarily million-dollar affairs, and we can help with those too, as well as event advertising, such as in event literature or on event websites. Again, we will help you tie this to your values and image.
Expert Crafted Brand Development
Our team of seasoned branding experts will help you develop a tailor-made brand development strategy.
We can work with you on new launches, rebranding, and brand audits. We invest in cutting edge research data, design efficient customer profiles, and help you set your goals. A solid brand means customers remember you, and consistency helps them understand who you are and how you can help them.
Full-Funnel Marketing Strategy
Last, but far from least, Mid-West Family can help you produce a full-funnel marketing strategy. Our focus on the customer journey integrates top of the funnel, middle of the funnel, and bottom of the funnel content into one smooth whole. This creates a highly creative message that is unique to your brand, data-driven, and benefits from our vast amount of experience and data.
Transform Your Business Today with Mid-West Family
If you are looking for help with your marketing strategy, you are looking for Mid-West Family! We provide high quality radio and digital marketing services designed to transform your business and help you thrive.
Contact Mid-West Family today to take the first steps towards your business' future!
